An employee value proposition — a statement of the unique benefits, opportunities and perks a workplace offers its employees — is a valuable tool for recruiting and retaining highly qualified professionals. Until recently, NC State lacked this tool, but now we have an EVP you can access on the You Belong Here website. There is also a link to our EVP on the NC State jobs website.
Last month, Tim Danielson, associate vice chancellor for human resources, sent an email about the EVP to NC State HR professionals and encouraged them to make the tool part of their colleges’ and divisions’ recruitment strategies.
“The EVP is something that should be used by HR professionals, hiring managers and employees across the university,” Danielson wrote. “I strongly encourage you to work with supervisors to incorporate the EVP into your recruitment strategy and to promote the EVP to current employees.”
Late last year, Danielson asked a team of eight HR professionals from different units across NC State to create the EVP. The team developed four pillars for the EVP that explain why NC State is a great place to work by touting the university’s differentiators — those things that distinguish NC State as a great place for a career. NC State provides the foundations prospective employees are increasingly looking for in an employer. Those things are:
- A workforce that is passionate about making a difference and tackling global challenges.
- A diverse and dynamic community and culture.
- Career development and lifelong learning opportunities for employees.
- Access to resources that support employees’ health and well-being.
Danielson said EVPs have been an effective recruitment tool for private-sector employers for many years, so he wanted NC State to add an EVP to its arsenal of recruitment tools.
“More and more public-sector employers, including institutions of higher ed, are developing employee value propositions so they can demonstrate to their current workforce — and especially to prospective employees — what’s distinctive and most beneficial about working for them,” Danielson said.
Rebecca Zuvich, assistant dean for human resources in the College of Agriculture and Life Sciences, chaired the committee that created NC State’s EVP.
“NC State is an amazing place to work, and it’s not just about salaries and benefits,” Zuvich said. “I thought an EVP would be a great tool for NC State because there’s a lot of research that shows people want to know where they work matters and that their organization is going to support them and offer them what they need to do their jobs.”
Zuvich and the rest of the EVP committee began meeting in January. They reviewed other EVPs, including those used by Florida State University, Nike, SAS and Unilever, for inspiration. By March, the group thought it had put together a good EVP for NC State, so it sought feedback from about 30 NC State community members, including deans and members of the Chancellor’s Cabinet and the Faculty and Staff senates.
Zuvich and Danielson did a presentation about the EVP for the cabinet.
“They were very receptive and pleased with what they saw,” Danielson said. “They viewed it as a really strong recruitment tool and a good retention tool that we can use at the institution.”
Zuvich said the EVP committee hopes it has created a tool employees will reference throughout their careers at NC State.
“I’ve been here for 17 years, and I can look at the EVP to get reinspired or reminded of what really makes this a great place to work,” she said.
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